Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia

Nor Hafizah Abdullah; Isyaku Hassan; Tuan Sharifah Azura Tuan Zaki; Muhamad Fazil Ahmad; Nor Azlili Hassan; Ahmad Suffian Mohd Zahari; Mohd Mahadee  Ismail; Nor Jijidiana Azmi

doi:10.15198/seeci.2022.55.e746

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Publicado: feb. 14, 2022

DOI: https://doi.org/10.15198/seeci.2022.55.e746

Palabras clave:

Educación, Eficacia, Comportamiento de búsqueda de información, Motivación, Satisfacción política, Redes sociales, Juventud

Nor Hafizah Abdullah

Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Isyaku Hassan

Universidad Sultan Zainal Abidin

Tuan Sharifah Azura Tuan Zaki

Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Muhamad Fazil Ahmad

Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Nor Azlili Hassan

Department of General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman

Ahmad Suffian Mohd Zahari

Universiti Teknologi MARA, Terengganu

http://orcid.org/0000-0003-3382-5984

Mohd Mahadee Ismail

Department of Government and Civilizational Studies Faculty of Human Ecology, Universiti Putra Malaysia

http://orcid.org/0000-0002-4888-5886

Nor Jijidiana Azmi

Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Resumen

Las características dinámicas de los medios sociales proporcionan un amplio espacio para que la sociedad obtenga información útil, incluida información política. Este avance en la difusión de la información debe beneficiar a todos los estratos de la sociedad, incluidos los jóvenes, para aumentar su participación en cuestiones relacionadas con la política nacional. Esta investigación explora los factores significativos que afectan al comportamiento de búsqueda de información política entre los jóvenes de Malasia. El enfoque de esta investigación es la encuesta a través de un cuestionario. Utilizando un muestreo multietápico, se identificó como muestra a 381 encuestados de universidades públicas seleccionadas de Malasia. Los datos se analizaron mediante un modelo de ecuaciones estructurales. La eficacia, el conocimiento y la utilidad de los medios sociales afectaron al comportamiento de búsqueda de información política. Mientras tanto, la satisfacción política y la motivación no afectan al comportamiento de búsqueda de información política. Por lo tanto, la búsqueda de información política se considera más influyente hacia el comportamiento político con la existencia de intercambio de información política entre los jóvenes de Malasia que utilizan los medios sociales. Los resultados generales del estudio indican el potencial de los medios sociales como principal fuente y medio para que los jóvenes malayos obtengan información política.

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Cómo citar

Abdullah, N. H., Hassan, I., Azura Tuan Zaki, T. S., Ahmad , M. F., Hassan, N. A., Mohd Zahari, A. S., … Azmi, N. J. (2022). Examen de la relación entre los factores que influyen en la búsqueda de información política a través de los medios sociales entre los jóvenes de Malasia. Revista de Comunicación de la SEECI, 55, 1–15. https://doi.org/10.15198/seeci.2022.55.e746

Número

Vol. 55 (2022)

Sección

Artículos de Investigación

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Biografía del autor/a

Nor Hafizah Abdullah, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer at Center for Modern Languages and Communication, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her areas of research interest include new media and communication, political communication, intercultural communication, human communication, as well as social sciences and humanities. She published a number of research articles in high-impact journals focusing on various topics, particularly those related to new media and communication. hafizahabdullah@unisza.edu.my

Isyaku Hassan, Universidad Sultan Zainal Abidin

Postdoctoral Researcher in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. He is an active researcher with a keen interest in the areas of media linguistics, media and religion, cultural communication, interactive media, and language studies. He published a number of research articles in high-impact journals and attended several local and international conferences. isyaku87@gmail.com

Tuan Sharifah Azura Tuan Zaki, Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Postgraduate student in the Faculty of Applied Social Sciences, University Sultan Zainal Abidin (UniSZA), Terengganu Malaysia. Her research focuses on topics related to public relations, corporate social responsibility, sustainability development, knowledge management, corporate communication, as well as social sciences and humanities. She has published research articles and attended both local and international conferences. azura_anshari@yahoo.com

Muhamad Fazil Ahmad , Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Assoc. Prof. of Communication in the Faculty of Applied Social Sciences and Director of Arts and Heritage Centre at Universiti Sultan Zainal Abidin, (UniSZA), Terengganu Malaysia. His areas of research interest include public relations, human communication, corporate communication, halal labeling, as well as screen and cultural studies. Currently, his primary area of scholarship is concerned with the relationship between theory and practice of Corporate Social Responsibility (CSR) for sustainability, particularly how theory informs practice, and/or how practice informs theory.mfazilahmad@unisza.edu.my

Nor Azlili Hassan, Department of General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman

Assistant Professor of Sociology in the Faculty of Creative Industries, Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia. Her research interests include ethnic studies, sociology of the family, gender studies, cultural sociology, arts and humanities, as well as media and communication. She has authored several articles that examine how individuals, families and communities weigh information and strategize their interactions with the state and service providers. Currently, she is working on a national research project entitled “National Cohesion Index among Malaysians” pertaining to the analysis of the individual, family and community. azlili@utar.edu.my

Ahmad Suffian Mohd Zahari, Universiti Teknologi MARA, Terengganu

Senior lecturer in the Department of Office Management and Technology, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Terengganu Campus, Malaysia. He published a number of research papers in high-impact journals and attended various local and international conferences. His areas of research interest include management, knowledge management, customer knowledge management, and information management. ahmadsuf@uitm.edu.my

Mohd Mahadee Ismail, Department of Government and Civilizational Studies Faculty of Human Ecology, Universiti Putra Malaysia

Associate Professor and Head of the Department of Government and Civilizational Studies, Faculty of Human Ecology, Universiti Putra Malaysia (UPM), Selangor Malaysia. He is active in producing books, journals, and modules. He is involved in various forms of research and consultations. His books include “politics, ethnicity and civilization: dynamics of society” and “civic skills intensity: a comparison of alumni and non-alumni national service training program” published in 2019 and 2015 respectively. mahadee@upm.edu.my

Nor Jijidiana Azmi, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her research interests include children’s media and entertainment, advertising, and branding. She authored several articles that examine the representation of gender in children’s entertainment media and advertisement. Currently, she is working on a research project entitled “an examination of gender roles in contemporary children's movies” pertaining to the analysis of how children perceive gender roles based on entertainment. jijidianaazmi@unisza.edu.my

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