Vol. 56 (2023) | Revista de Comunicación de la SEECI

MARKET FOR MOBILE APPLICATIONS AIMED AT YOUNG PEOPLE: APARTMENT SEARCH SECTOR IN SPAIN

Matías López-Iglesias, Mónica Matellanes Lazo, Marina Tapia Velasco

335-356

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DOI: https://doi.org/10.15198/seeci.2023.56.e847

Examining information, consultation, and communication in Romanian Local Public Administrations within the online sphere: a case study of Constanta and Cluj-Napoca

Mari-Isabella Stan, Tănase Tasențe

357-378

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DOI: https://doi.org/10.15198/seeci.2023.56.e854

Ethical analysis of the Christmas spots from Loterías y Apuestas del Estado

María Patricia García Murcia

1-9

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DOI: https://doi.org/10.15198/seeci.2023.56.e806

The TRANSFORMATION OF MEDIA STRATEGY SINCE THE IRRUPTION OF BRANDED CONTENT.
CASE STUDY “APRENDEMOS JUNTOS” FROM BBVA

DIANA SANCHEZ SERRANO, INES ARRANZ RODRÍGUEZ, MARIA BERGAZ PORTOLÉS

10-27

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DOI: https://doi.org/10.15198/seeci.2023.56.e801

The Sports communication in the Spanish bachelor's degrees in Journalism curriculum

Francisco Javier Montero Ramos

28-48

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DOI: https://doi.org/10.15198/seeci.2023.56.e810

THE KNOWLEDGE AND APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BY EARLY CHILDHOOD EDUCATION TEACHERS IN A SELECTION OF PRIVATE SCHOOLS IN MIRANDA STATE – VENEZUELA

Elizabeth Michailoff Calvo, Ana Teresa Grossman Zamora, Milagros Briceño Marcano

49-66

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DOI: https://doi.org/10.15198/seeci.2023.56.e815

Semiotic and comparative analysis of Worker and Parasite (The Simpsons)

Pedro Vázquez-Miraz

67-83

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DOI: https://doi.org/10.15198/seeci.2023.56.e802

A community pre-professional experience linked to teaching in Social Communication.

Margarita Amalia Cruz Vilain, María de los Ángeles González Borges, Mercedes Duvergel Isaac

84-98

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DOI: https://doi.org/10.15198/seeci.2023.56.e814

Influencer Marketing in Tourism: A systematic literature review

Alma Belén Rodríguez-Hidalgo, Ana Leticia Tamayo Salcedo, Castro-Ricalde

99-125

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DOI: https://doi.org/10.15198/seeci.2023.56.e809

Collectivizing communicative spaces for collaboration in rural lodging in Brazil

Luciano Torres Tricárico

126-148

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DOI: https://doi.org/10.15198/seeci.2023.56.e818

SCIENCE DISSEMINATION ON INSTAGRAM:
THE CHALLENGE OF SCIENTIFIC AUDIOVISUAL DISCOURSE IN THE FACE OF EPHEMERAL CONTENT

Almudena Muñoz Gallego, Juciano De Sousa Lacerda, Ana Cláudia Costa Araujo

148-175

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DOI: https://doi.org/10.15198/seeci.2023.56.e823

READING AND WRITING OF AUDIOVISUAL FICTION CHARACTERS:
THEORETICAL PROPOSAL BASED ON THREE CASES

Agustín Vivas Moreno, José Luis Valhondo-Crego

176-193

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DOI: https://doi.org/10.15198/seeci.2023.56.e824

Management of content in social networks, by scientific journals indexed in SciELO Spain

Jorge Manuel Cueva Estrada, Nicolas Sumba Nacipucha, Rosana Melean Romero, Wileidys Artigas Morales, Cueva Ortiz Cueva Ortiz, María Plaza Quimis

194-213

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DOI: https://doi.org/10.15198/seeci.2023.56.e834

Millennials and honesty as a brand value. The Goiko case on Instagram

Tania Brandariz Portela, Eglee Ortega Fernández, Graciela Padilla Castillo

214-238

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DOI: https://doi.org/10.15198/seeci.2023.56.e820

Ética y valores en la publicidad. El Branded Content como formato estrella de la responsabilidad social corporativa.

María Teresa Pellicer Jordá

239-248

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DOI: https://doi.org/10.15198/seeci.2023.56.e833

ONLINE SOCIAL NETWORKS AS A HELPING TOOL TO COPE WITH LONELINESS DURING THE LOCKDOWN

Loreto Vázquez Chas

249-264

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DOI: https://doi.org/10.15198/seeci.2023.56.e828

CORPORATE IMAGE MANAGEMENT AS A BUSINESS COMMUNICATION STRATEGY: THE CASE OF THE QUISAPINCHA LEATHER AND RELATED ARTISAN ASSOCIATION

Freddy Rodolfo Lalaleo Analuisa, Manuel Enrique Chenet Zuta, Amanda Patricia Martínez Yacelga, Diego Mauricio Bonilla Jurado

265-281

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DOI: https://doi.org/10.15198/seeci.2023.56.e829

SCHOOL LEADERSHIP AND ITS ORGANIZATIONAL EFFECTS IN EDUCATIONAL IMPROVEMENT PROCESSES

Luly, Carlos Enrique Aguilar Alcaide

282-301

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DOI: https://doi.org/10.15198/seeci.2023.56.e837

BIG DATA AND ITS IMPLICATION IN MARKETING

Freddy Zúñiga, Diego Alejandro Mora Poveda, William Vinicio Llerena Llerena

302-321

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DOI: https://doi.org/10.15198/seeci.2023.56.e832

MOBILE MARKETING AS A DISSEMINATION STRATEGY IN THE 4.0 INDUSTRY.

Ibeth Molina-Arcos, Cristina Páez-Quinde, Edison Arroba

322-334

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DOI: https://doi.org/10.15198/seeci.2023.56.e835

Research article

MARKET FOR MOBILE APPLICATIONS AIMED AT YOUNG PEOPLE: APARTMENT SEARCH SECTOR IN SPAIN

Examining information, consultation, and communication in Romanian Local Public Administrations within the online sphere: a case study of Constanta and Cluj-Napoca

Ethical analysis of the Christmas spots from Loterías y Apuestas del Estado

The TRANSFORMATION OF MEDIA STRATEGY SINCE THE IRRUPTION OF BRANDED CONTENT.
CASE STUDY “APRENDEMOS JUNTOS” FROM BBVA

The Sports communication in the Spanish bachelor's degrees in Journalism curriculum

THE KNOWLEDGE AND APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGY BY EARLY CHILDHOOD EDUCATION TEACHERS IN A SELECTION OF PRIVATE SCHOOLS IN MIRANDA STATE – VENEZUELA

Semiotic and comparative analysis of Worker and Parasite (The Simpsons)

A community pre-professional experience linked to teaching in Social Communication.

Influencer Marketing in Tourism: A systematic literature review

Collectivizing communicative spaces for collaboration in rural lodging in Brazil

SCIENCE DISSEMINATION ON INSTAGRAM:
THE CHALLENGE OF SCIENTIFIC AUDIOVISUAL DISCOURSE IN THE FACE OF EPHEMERAL CONTENT

READING AND WRITING OF AUDIOVISUAL FICTION CHARACTERS:
THEORETICAL PROPOSAL BASED ON THREE CASES

Management of content in social networks, by scientific journals indexed in SciELO Spain

Millennials and honesty as a brand value. The Goiko case on Instagram

Ética y valores en la publicidad. El Branded Content como formato estrella de la responsabilidad social corporativa.

ONLINE SOCIAL NETWORKS AS A HELPING TOOL TO COPE WITH LONELINESS DURING THE LOCKDOWN

CORPORATE IMAGE MANAGEMENT AS A BUSINESS COMMUNICATION STRATEGY: THE CASE OF THE QUISAPINCHA LEATHER AND RELATED ARTISAN ASSOCIATION

SCHOOL LEADERSHIP AND ITS ORGANIZATIONAL EFFECTS IN EDUCATIONAL IMPROVEMENT PROCESSES

BIG DATA AND ITS IMPLICATION IN MARKETING

MOBILE MARKETING AS A DISSEMINATION STRATEGY IN THE 4.0 INDUSTRY.

Reviews

Book review: The challenges of public television in the face of digital multicasting.