INTERTEXTUALITY BETWEEN LITERATURE, CINEMATOGRAPHY AND EDUCATION: THE STRATEGIC NARRATIVE PATTERN IN THE ART OF WAR AND GAME OF THRONES

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Alfonso Freire-Sánchez
Maria Fitó-Carreras
Montserrat Vidal-Mestre

Abstract

Introduction: Sun Tzu's Art of War, a book on war strategy, is considered a source of inspiration for cinematography in the field of strategic management, as numerous films inspired by its precepts are used as didactic examples in universities and business schools. This paper analyzes Sun Tzu's work and its intertextuality between literature, cinematography and education. Specifically, it investigates whether the Game of Thrones series captures the strategic axioms of the work and whether these can serve as a narrative pattern. Methodology: To do this, the content analysis of the series is combined with the literary analysis of the book to compare the war narrative of the series with Tzu's axioms. Results: The results allow us to contrast the existence of a certain strategic narrative pattern that guides the interrelation between the different fields: from literature to cinema and from cinema to consolidated theories on strategic management. Discussion: The treatment of heroism differs considerably; however, there are intertextual elements such as the need to manage human and material resources, the use of deception and spies, and the importance of elements and terrain. Conclusions: The narrative war pattern of the series inherits intertextual elements that, over the course of time, have evolved into established theories on business strategy derived from the axioms or strategic principles of The Art of War.

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How to Cite
Freire-Sánchez, A., Fitó-Carreras, M., and Vidal-Mestre, M. (2024). INTERTEXTUALITY BETWEEN LITERATURE, CINEMATOGRAPHY AND EDUCATION: THE STRATEGIC NARRATIVE PATTERN IN THE ART OF WAR AND GAME OF THRONES. Revista de Comunicación de la SEECI, 57, 1–24. https://doi.org/10.15198/seeci.2024.57.e887
Section
Research article
Author Biographies

Alfonso Freire-Sánchez, Universitat Abat Oliba CEU

PhD in Communication Sciences (UAO CEU). Award for Best Scientific Article in the 2nd FlixOlé-URJC Spanish Cinema Research Awards. Ángel Herrera Award for the Best Teaching Work (2013-2014). Attaché (AQU). He has been a member of the research team (2018-2022) of the I+D+i Project Visibilizando el dolor: narrativas visuales de la enfermedad y storytelling transmedia (VISIBILIZÁNDOLO). He is currently director of Advertising and PR Studies at the Abat Oliba CEU University. The results of his research have been published in Scopus, WoS and SPI. The main thematic lines are mental health narratives in the creative industry; audiovisual imaginaries and narratology.

Maria Fitó-Carreras, International University of Catalonia

Teacher and researcher at the Faculty of Communication Sciences at the Universitat Internacional de Catalunya. PhD candidate in Communication. Degree in Law from the Autonomous University of Barcelona (UAB). Her line of research is the study of branded content in the sound media. Advertising producer specialized in sound media. Member of the Consolidated Research Group (2021 SGR 01243) AINA (Analysis of Audio-visual-textual Narrative Identity).

Montserrat Vidal-Mestre, International University of Catalonia

Doctora en Ciencias de la Comunicación, Máster en Dirección de Comunicación empresarial e institucional, Máster en Postproducción Audiovisual y Licenciada en Ciencias Políticas y de la Administración. Profesora en Universidad Internacional de Catalunya, Universidad Oberta de Cataluña y Universidad de Barcelona. Vicedecana de la Facultad de Ciencias de la Comunicación de UIC Barcelona. Su línea de investigación se centra en la comunicación y narrativa audiovisual, corporativa y de marca.

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