INFLUENCE OF TATTOOS AND THEIR DIFFERENT STYLES ON THE FORMATION OF FIRST IMPRESSIONS
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Abstract
Introduction: Tattoos have become ubiquitous today, with a prevalence of 38% in countries studied by Dalia Research. Their presence varies according to culture, country, gender, age, educational level, and geographical location, with unique aesthetics and meanings that motivate research on their influence on others. In the workplace, studies suggest that visible tattoos can negatively affect employment opportunities, leading to a deeper analysis of how different tattoo styles may influence the perception of service consumers. Methodology: The most popular tattoo styles were selected, including old school, new school, neo-traditional, tribal, blackwork, watercolor, Japanese, and realism styles. A quantitative analysis was conducted to examine the effect of colors and designs used in each style, contrasting traditional and modern elements. The aim was to understand how these elements influence the first impression of service consumers. Results: The results of the quantitative analysis revealed significant differences in the perception of service consumers according to tattoo style and elements. Patterns were identified in how different styles and designs affect the first impression, with some variations in preference depending on the type of service offered. Discussion and Conclusions: The findings suggest that the perception of tattoos when providing services is influenced by a combination of factors, including style, design, color, and service context. While some styles may be perceived more favorably than others, the acceptance of visible tattoos in the workplace appears to largely depend on the type of service provided. These results offer a specific insight into how customers perceive tattooed individuals providing services and can inform hiring practices and business policies.
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