Mercado de aplicaciones móviles dirigidas a jóvenes: sector de búsqueda de piso en España

Matías López-Iglesias; Mónica Matellanes Lazo; Marina Tapia Velasco

doi:10.15198/seeci.2023.56.e847

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Published: Sep 19, 2023

DOI: https://doi.org/10.15198/seeci.2023.56.e847

Keywords:

Mobile Application (App), Apartment rental market, young university students, Adobe XD, Adobe Illustrator, Prototipo

Matías López-Iglesias

Miguel de Cervantes European University

https://orcid.org/0000-0001-5896-8960

Mónica Matellanes Lazo

Miguel de Cervantes European University

https://orcid.org/0000-0002-2833-4008

Marina Tapia Velasco

Miguel de Cervantes European University

Abstract

This research aims to examine the market of mobile applications aimed at finding flat and roommate within the youth and student market. The methods used by real estate applications are analyzed, when looking for a flat and roommate. The study starts from an exploratory review of the existing market. As a sample of study, the most downloaded applications in the App Store and Google Play have been selected: Badi, Idealista, Milanuncios, Habitaclia, Pisos.com, Fotocasa, Roomster, Indomio, Airbnb, Spareroom or Erasmusu. Inquiring into the knowledge that the young target audience has about this type of applications, their frequency of use and preferences.

The exploratory methodology used is a survey of 10 open and closed questions made to 87 young men and women university students. As the most relevant results, we have been able to observe that the environment that surrounds the housing rental sector is characterized by being a broad and competent but not very standardized market. The responses indicate that young people are looking for specialized applications that meet the needs and lifestyle of this sector of users. More than half admit ignorance or mistrust. This allows us to conclude that there is little penetration in the youth market. It is also pointed out that social networks are a tool widely used by this public therefore, flat search applications must be integrated into them to integrate these publics into their user portfolio.

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How to Cite

López-Iglesias, M., Matellanes Lazo, M., and Tapia Velasco, M. (2023). MARKET FOR MOBILE APPLICATIONS AIMED AT YOUNG PEOPLE: APARTMENT SEARCH SECTOR IN SPAIN. Revista de Comunicación de la SEECI, 56, 335–356. https://doi.org/10.15198/seeci.2023.56.e847

Issue

Vol. 56 (2023)

Section

Research article

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Author Biographies

Matías López-Iglesias, Miguel de Cervantes European University

Currently, he is a visiting professor at the Polytechnic Institute of Bragança, Portugal (IPB, 2022/23). He teaches classes in Image Theory, Digital Aesthetics, Graphic Design, Infographic Techniques, and Animation. He holds a Bachelor's degree in Advertising and Public Relations from the Complutense University of Madrid (UCM, 2002), a European Animation Master from the Fernseh Akademie Mitteldeutschland e.V. (FAM, 2002), and a Ph.D. in Communication from the University of Valladolid (UVA, 2011).He has authored more than 15 scientific articles in indexed journals, over 20 book chapters in prestigious publishers, around 20 artistic creations, as well as other popular publications. He has participated in over 30 National and International Congresses. He has been involved in around 20 research projects or contracts, resulting in 1 World PCT Patent, 3 intellectual property registrations, and 5 utility models. With a strong international presence, he has undertaken 15 short international stays and 3 longer international stays.

Orcid ID: https://orcid.org/0000-0001-5896-8960

Mónica Matellanes Lazo, Miguel de Cervantes European University

Holds a Bachelor's degree in Advertising and Public Relations from the Complutense University of Madrid and a Master's in Marketing and Commercial Management from ESIC-Madrid. She obtained her Ph.D. with honors (Cum Laude) in Communication Sciences from the University of Valladolid. She is accredited by ANECA (Spanish National Agency for Quality Assessment and Accreditation) and holds a six-year research recognition by ACSUCYL (recognized period: 2011-2016).Her research and interests primarily focus on corporate marketing and communication studies in both public and private enterprises, brand studies, and political communication. Additionally, she engages in the analysis and proposal of strategic positioning plans and communication/advertising campaigns for brands. She is a member of various research groups at UEMC (European University Miguel de Cervantes) where she has been working since 2006, including the Strategy and Marketing Research Group, Cultural Management and Educational Innovation Blog Vuélcate Group.Mónica Matellanes Lazo has several publications indexed in the Scopus category and has actively participated in various national and international conferences since 2011.

Orcid ID: https://orcid.org/0000-0002-2833-4008

Marina Tapia Velasco, Miguel de Cervantes European University

Graduated in Advertising and Public Relations from the European University Miguel de Cervantes. She has undertaken various roles in event and protocol management and coordination within both private companies and the public sector. She worked for the Valladolid City Council, notably in the Valladolid World Tapas Fair 2021 and the Craft Fair (Foacal) in the city of Valladolid.She has recently been involved in the development of a prototype program at UEMC and has participated in several young entrepreneur competitions in Valladolid.Currently, Marina balances her work in communication and advertising with creative musical production projects. She also collaborates on academic activities at the European University Miguel de Cervantes in Valladolid (UEMC).

Orcid ID: https://orcid.org/0000-0003-2332-2603

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