MOBILE MARKETING AS A DISSEMINATION STRATEGY IN THE 4.0 INDUSTRY.
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Abstract
This research called mobile marketing as a dissemination strategy in industry 4.0 aims to analyze the study of research variables through scientific mapping; through this process it is possible to understand and identify phenomena and research communities which are not directly appreciable; the use of software tools for visualization allows a large number of volumes of data to be processed and accessed in the same way; through a type of descriptive-analytical research; thus, it also consents to the construction of scientific visualizations of co-occurrences and co-citations with regard to keywords; The bibliometric analysis of this study has been consolidated since the years 2019-2022 through the Lens.org tool as a platform with great scientific impact and resources in scientometric studies in areas such as social innovation, technology, education and industry; As results of the investigation, the patterns and trends were analyzed with regard to the scientific literature retrieved from databases in relation to scientific subscriptions through scientograms, which constitute a spatial representation of the patterns found through records and the relationship that exists.
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