Marketing de Influencers en el turismo: Una revisión sistemática de literatura

Alma Belen Rodriguez-Hidalgo; Ana Leticia Tamayo Salcedo; Diana Castro-Ricalde

doi:10.15198/seeci.2023.56.e809

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Published: Jan 2, 2023

DOI: https://doi.org/10.15198/seeci.2023.56.e809

Keywords:

Influencer, influencer marketing, destination marketing, tourism marketing, travel decision-making, persuasion, social media influencer, tourism influencer, travel influencer

Alma Belén Rodríguez-Hidalgo

Autonomous University of Mexico State

https://orcid.org/0000-0001-8934-611X

Ana Leticia Tamayo Salcedo

Autonomous University of Mexico State

https://orcid.org/0000-0001-5998-9149

Castro-Ricalde

Autonomous University of Mexico State

https://orcid.org/0000-0001-6441-7153

Abstract

The main objective of this paper is to analyse the literature that has studied the intervention of the influencer in tourist decision-making. Through a systematic review and content analysis of the scientific articles located in the databases Science Direct, Web of Science, Springer, Redalyc, Dialnet, Scielo and Emerald, both open and restricted access, in English and Spanish. Considering the first article related to the thematic located in the year 2003 to cover the first half of the year 2022. The results show the concepts, theoretical foundations and methodological approaches that have been developed in related research, as well as the present and future trends in the literature that have dealt with the influencer phenomenon in tourism. Each of the elements, distinguished as indispensable for the performance of influencer marketing in practice, are identified and explained. The main findings are discussed and a knowledge base is offered for researchers who wish to study the influencer phenomenon in more depth, which is considered useful for the design of tourism marketing strategies in organisations. Finally, the gaps in knowledge are presented, as well as the limitations detected in the research.

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How to Cite

Rodriguez-Hidalgo, A. B., Tamayo Salcedo, A. L., and Castro-Ricalde, D. (2023). Influencer Marketing in Tourism: A systematic literature review . Revista de Comunicación de la SEECI, 56, 99–125. https://doi.org/10.15198/seeci.2023.56.e809

Issue

Vol. 56 (2023)

Section

Research article

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Author Biographies

Alma Belén Rodríguez-Hidalgo, Autonomous University of Mexico State

Full-time student of the Master's Degree in Tourism Studies belonging to the National Program of Quality Postgraduate Studies PNPC, of the National Council of Science and Technology CONACYT of Mexico, taught at the Center for Research and Tourism Studies (CIETUR) of the Faculty of Tourism and Gastronomy of the Universidad Autónoma del Estado de México. Education: Bachelor's degree in Marketing attached to the Faculty of Accounting and Administration of the Universidad Autónoma del Estado de México. Speaker at national and international congresses with a marketing and tourism focus. Experience as an adjunct professor in Tourism Research programs and as a consultant for undergraduate final projects.

Ana Leticia Tamayo Salcedo, Autonomous University of Mexico State

Research Professor at the Center for Research and Tourism Studies, under the Faculty of Tourism and Gastronomy of the Autonomous University of the State of Mexico. Education: Bachelor's degree in Tourism from UAEMex; Diploma in Tourism Teaching and Teaching; Master's degree in Planning and Evaluation in Higher Education; Doctorate in Educational Sciences. Academic Production: development and evaluation of tourism curricula, undergraduate and graduate level. Speaker at national and international conferences. Publications of articles and book chapters. Research funded by UAEM, PROMEP and SINED. PRODEP profile. Teaching experience in undergraduate, specialty, master's and doctoral level courses in tourism educational programs. PRODEP Profile. Member of the Academic Body "Social and educational studies in tourism and gastronomy".

Castro-Ricalde, Autonomous University of Mexico State

Full-time Professor attached to the Center for Research and Tourism Studies (CIETUR) of the Faculty of Tourism and Gastronomy of the Autonomous University of the State of Mexico. Bachelor in Tourism, Master in Communication and Educational Technologies, PhD in Social Sciences, Education and Culture. With several publications of articles, books and book chapters related to tourism and gastronomy education, technologies applied to tourism and gastronomy. PRODEP Profile (Teacher Development Program, national distinction). Teaching experience in educational programs: Bachelor's Degree in Tourism, Bachelor's Degree in Gastronomy; Master's Degree in Tourism Studies, Master's Degree in Management of Traditional Mexican Gastronomy, among others. Leader of the Academic Body "Social and Educational Studies in Tourism and Gastronomy"

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