Virtual support communities on Facebook about in vitro fertilization procedures.
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Abstract
This research analyzes the communication practices that occur regarding the highly complex assisted reproduction technique of Fertilization or in vitro fertilization (IVF) within two virtual communities: Fertilización In Vitro - Buscando BB, consisting of 3.3 thousand members, and Embarazos por fertilización In Vitro o inseminación consisting of 18.1 thousand members. Both hosted on the social network of Facebook, identified through the narrative and virtual ethnography, of the participants’ profile, and the type of content that is shared among members which are in preparation motherhood, focusing on the process that women carry out before initiating IVF, which includes: the development of the treatment, the beta wait, and the result (being or not being pregnant). For this, observation was carried out online for a long period of time, recording relevant data regarding posts, comments, and interactions in a field log, resulting in a categorization of the most significant trends. The results are grouped from the characterization of the virtual communities analyzed; the rules of participation, protocols, and convenience; as well as communication practices and areas of interest. It is concluded that virtual communities are a space that permits the gathering to extend support, accompaniment, recognition, and the sense of belonging among women or couples who are going through the same process in which they can collaborate, share, and learn from others, but above all find moral and emotional support.
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