Presentation of the Monograph: Crisis Communication Management. Present and future
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Abstract
The concept of crisis has also been evolving to adapt to the new realities of communication (Suárez and García, 2010). According to Coombs (1999), adequate crisis management must involve prevention, preparation, performance and learning. It is difficult to prevent when there is no previous experience with totally new situations.
The communications landscape is more changeable than ever, making crises almost unpredictable. After suffering the most significant global crisis of all time, such as COVID-19 (Casero-Ripollés, 2020; Costa-Sánchez and López-García, 2020), organizations have had to redefine themselves to remain competitive in different markets. We face challenges and paradigms that are difficult to anticipate in a globalized and connected world, where crises are amplified exponentially (Losada, 2018).
Crisis management is essential for governments, companies, administrations, projects and any organization through appropriate strategic communication programs. Therefore, it is necessary to deepen research in communication, putting in value the trends in this area.
Health crises (Lorente, 2010), loss of reputation due to mismanagement (Xifra, 2020), fear management as an instrument of persuasion (Rodríguez-Andrés, 2011) are some of the topics that require special attention in order to understand the response of stakeholders to adverse situations.
In this monograph we call for articles to delve into crisis management and new trends in communication and marketing policies of organizations, as well as political communication as a way of connecting with society. Special attention is also given in this call for papers to research on the credibility of organizations, through social responsibility programs or other forms of communication. In addition, the link between health crises and SDGs becomes essential in the times we live in.
Priority lines in this monograph:
- Crisis communication management from governments. Trends
- Crisis communication strategies in companies. Social responsibility policies
- Corporate and marketing strategies in communication companies
- Political communication
- The crises to come and credibility vaccines
- Crisis communication, Health and SDGs
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Dra. Gema Lobillo, University of Malaga
Gema Lobillo es docente e Investigadora en el Departamento de Comunicación Audiovisual y Publicidad de la Universidad de Málaga. Con amplia experiencia en comunicación organizacional, ha ejercido puestos directivos en instituciones públicas y empresas privadas durante casi 20 años. Sus líneas de investigación se centran en la comunicación organizacional en diferentes ámbitos como el deportivo, político y sostenibilidad, haciendo especial hincapié en las redes sociales.
Dr. Andreas Schwarz, Universidad Tecnológica de Ilmenau
Andreas Schwarz (PhD, 2009 Ilmenau University of Technology) es presidente del Grupo de Relaciones Públicas y Comunicación de la Tecnología en la Universidad Tecnológica de Ilmenau en Alemania desde 2017. Su investigación y enseñanza se centra principalmente en la comunicación de riesgos y crisis, las relaciones públicas, la comunicación con / sobre tecnologías emergentes y la comunicación intercultural. Fue profesor visitante en Bulgaria, Indonesia, México, Rumania, España, Suiza, Reino Unido y Estados Unidos. El Dr. Schwarz es codirector del Grupo Internacional de Investigación en Comunicación de Crisis. Fue presidente fundador (2011-2018) de la "Sección de Comunicación de Crisis" de la Asociación Europea de Investigación y Educación en Comunicación. Su investigación fue publicada en revistas como Public Relations Review, Journal of Public Relations Research, International Journal of Strategic Communication y Communications. Es coeditor del Handbook of International Crisis Communication Research (Wiley-Blackwell, 2016).
Dra. Almudena Barrientos-Báez, Universidad Complutense de Madrid
Profesora en la Universidad Complutense de Madrid. Forma parte del proyecto Nuevos valores, gobernanza, financiación y servicios audiovisuales públicos para la sociedad de Internet: contrastes europeos y españoles (RTI2018-096065-B-I00) de investigación del Programa Estatal de I+D+I orientado a los Retos de la Sociedad del Ministerio de Ciencia, Innovación y Universidades (MCIU), Agencia Estatal de Investigación (AEI) y del Fondo Europeo de Desarrollo Regional (FEDER). Es miembro del Equipo de Investigación: Gabinete Comunicación y Educación. Departamento de Periodismo y Ciencias de la Comunicación de la UAB. Forma parte del Grupo de Investigación Concilium (931.791) de la Universidad Complutense de Madrid donde el Neuromarketing es una de sus principales temáticas de estudio.
References
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