Build, management and strategically plan a public relations campaign for persuasion of public

Abstract

Public relations is a profession dedicated to interpreting the public's wishes to their clients and their subsequent persuasion, but the profession itself needs a transformation when it comes to persuading in times of crisis. That is to say, a new way of successfully carrying out professional public relations campaigns and in this article we are going to offer you how to strategically build, direct and plan a public relations campaign to persuade the public, having widely analyzed and shared part of his success in public relations and how they did it, with the newly created party Ciudadanos and the politician Albert Rivera, who with his team allowed us to analyze his public relations strategies and the innovations that catapulted him, as well as implementing our ideas.

This article is the result of our vast academic experience as a researcher and university professor and, in turn, of the accredited experience doing public relations campaigns in the United States and the United Kingdom alongside Dr. Edward. L Bernays, World Public Relations Pioneer and Adviser to US Presidents; as well as Dr. Sam Black, advisor to leading UK companies.