The Websites of Schools. Analysis of the Current Situation in the Valencian Community
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Abstract
The website has become an essential requirement of any educational center. Beyond being platforms for the information and communication of the entire educational community, today we find that these web pages are also shop windows of the centers. In them, the excellences of these centers are announced and shown and are a claim of educational marketing. Therefore it is essential to know if these letters of introduction of the centers have all the elements and characteristics that they must possess. This study analyzed 100 random web pages of non-university educational centers of the Valencian Community (Spain) and it was found that there are quite a few differences between the websites of public centers and those of concerted and private centers. In general, all of them presented occasional deficiencies, among which are: a lack of image and a suggestive aesthetic, lack of information, lack of updating, the non-use or dissemination of the center’s social networks and the non-dissemination or information of the teaching methodologies or the pedagogical style of the center. These problems are motivated by the lack of proper management and maintenance of the web pages, a function that often falls to the ICT coordinators of the center and rarely have time and training to perform this task. Likewise, it was detected that the websites of these educational centers rarely have a pedagogical purpose that encourages and promotes learning.
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