Spanish Digital Newspapers and Information on Robotics and Artificial Intelligence: an Approach to Imageries and Realities from a Gender Perspective

Abstract

This piece of research focuses on studying the information on robotics and artificial intelligence offered by the Spanish media in order to find out to what extent such information reproduces and feeds, or not, sexist stereotypes, thus contributing to the construction of future imageries of discrimination against women or equality. To do so, a sample of 384 articles on the subject published in the digital editions of El País, El Mundo and La Vanguardia during the period from January 2017 to March 2018 has been examined. In this context, we analyze the relationship between androcentrism and technology as reflected in the information of the newspapers examined in the reference period and we subsequently set out the future imagery of the feminine that such information contributes to build. We conclude by highlighting, in view of the results we obtained, the undoubted need for training in gender and scientific culture for citizens and for media professionals, as an essential element to build a future society based on equality.