SOUNDTRACK AND IDENTITIES IN THE GENERATION "Y"
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Abstract
Television has had an undeniable importance in the 90s in Spain, especially for children and young people who belong to the so-called generation “Y” or “Millennials”. This age has grown in parallel with domestic technology and social networks, making audiovisual environments their natural habitat. In this context, the television series of animation of that time caused a great influence in this generation that was then growing and learning. Our study aims to analyze the sound characteristics of the openings of the 20 cartoons of children's animation most seen in Spanish television in the 90s. This analysis will be done by applying a sound-music template validated and used in previous research by other authors. With all this, we characterize the sound landscape that accompanied this generation in its infancy, distinguishing between different sound profiles. To do this, the presence or absence of certain sound and musical elements, original or manipulated by postproduction techniques, aimed at different audiences according to sex, age, emotions, motivation for technology or social relationships are analyzed. So, it is proposed to deepen and sustain the heterogeneity present in the individuals of this generation, fleeing from homogenizing clichés, enabling different ways of approaching their social identity and the richness they represent for current Spanish society, based on the sound that accompanied them and marked in their childhood.
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