Hollywood mainstream in the Ecuadorian Andes

Abstract

The American film industry has been in the hegemony of the world for decades. The Hollywoodmainstreamaffects movie theaters, television and currently the content on demand thanks to the rise of streamingplatforms. This piece of research tries to verify to what extent the North American influence affects countries with big socio-cultural differences like Ecuador. The audiovisual tastes and consumption habits belonging to the Andean population in the center of the country are analyzed. The sample consists of 426 respondents of different ages and occupations in the university environment. The issues raised try to know the audiovisual content preferred by the audience (movies, series, actors, etc.) and different consumption habits (frequency of going to the cinema, ideal place, number of films, etc). After contrasting the answers, different patterns are observed in audiovisual consumption, as well as a huge influence of American cinema on the collective imaginariness of the analyzed public. Finally, it delves into the consequences of the results while proposing various contributions in this regard.