Application of LYNDA as a teaching resource in the project of educational innovation in the excellence of teaching

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Laura Melendo Rodríguez-Carmona
África Presol Herrero

Abstract

This essay mainly represents the spirit that transcends philosophy framed in the new EEES, and in line with these new approaches to teaching, this paper raises new pedagogical resources that give greater prominence to the student in the learning process. Running away from the traditional lectures and written works, they raised this initiative based on the flipped classroom methodology and advantages offered TICS to the student. This pedagogical model transfers the work of processes of learning outside the classroom, devoting class time to work the aspects in which it is required the teacher´s support and experience. This text presents two projects of flipped classroom methodology. Both cases had started with the objective of implementing the educational platform Lynda as training in university teaching resource. They proposed to the student conduct training sessions with the teacher. So they had to employ Lynda platform and viewing videos of courses related to the materials. Each one had goals and different evaluation criteria, but they shared the same methodology. The results obtained make to think about need to motivate the student to invest time before the session with the teacher.

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How to Cite
Melendo Rodríguez-Carmona, Laura, and África Presol Herrero. 2018. “Application of LYNDA as a teaching resource in the project of educational innovation in the excellence of teaching”. Revista de Comunicación de la SEECI, no. 46 (July):77-92. https://doi.org/10.15198/seeci.2018.46.77-92.
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Articles
Author Biographies

Laura Melendo Rodríguez-Carmona, Universidad Camilo José Cela

Doctor of Communication Sciences from UEM. She is a university expert in development of learning and knowledge in an ICT environment. Specialized in advertising media planning and management, advertising strategy, transmedia narratives, digital marketing, mobile marketing and new technologies applied to education, she teaches undergraduates and graduates at the Faculty of Communication of José Cela University. She has been a member of several research groups: Mobile Adserver of the Ministry of Science and Technology and Digital Youth: analysis of the future of the ways of social, economic and political communication through the experiences of current teenagers. She has made many publications, scientific documents, etc. She has more than ten years of experience in media agencies. 

https://orcid.org/0000-0003-1111-1905

África Presol Herrero, Universidad Camilo José Cela

Doctor of Advertising and Public Relations from UCJC. Bachelor of Sciences of Information specialized in Advertising and Public Relations from UCM. CAP from the Institute of Education Sciences at UCM. Awarded for excellent teaching practices by UCJC. Specialist in Graphic Design and professor at the Faculty of Communication and Digital Arts of UCJC, where she teaches subjects such as Creativity, Corporate Identity, Theory of Advertising, Design, and Applied Technologies. She has worked for accounts such as Buena Vista International–Disney, Publirama, among others. Her lines of research are the analysis of advertising message, personal brand and the development of techniques of creativity, a subject developed in publications, conferences and chapters of books, among others.

https://orcid.org/0000-0003-2236-4131

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