Cultural studies as a tool box for indicating communication processes in the conservative restoration in Latin America

Abstract

This article will deal with the institutionalization in the field of communication studies in Latin America in the last two decades of the twentieth century, focusing mainly on cultural studies, its centrality at that time and its subsequent development. Several factors make this study relevant for a series of disciplines: from communication to history of América: the US influence in the area competing with the –once- also powerful European influence coming from inmigrants or whatever predominant power there was in a specific moment. The aim is to raise some questions regarding the status of cultural studies in a context of neoliberal conservative restitution. Suplying historic perspective and roots to today’s discussions about the matter, and to the debate that it can initiate at a professional and academic level in both universities and workplaces or diverse social environments. So it can result in useful conclusions for it’s study and practice, both from the technic, social and human perspectives, granting they’ll be coherent with the characteristic factors of identity both for the geopolitical region and the very own debate.