Comunicación Integrada de Marketing / Integrated marketing communication
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Published:
Nov 15, 2016
Keywords:
comunicacion Integrada, estrategia, comunicacion online
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Abstract
El presente manual aborda la importancia estratégica que supone el llevar a cabo una estrategia integrada de comunicación online, dado el actual entorno en el que tanto empresas como consumidores se desenvuelven. A través de los diferentes capítulos, y con un enfoque muy práctico basado en ejemplos y casos reales, el lector puede profundizar y conocer las diversas opciones de comunicación que las nuevas herramientas online ponen a nuestro alcance.
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How to Cite
Martínez Navarro, Gema. 2016. “Comunicación Integrada de Marketing / Integrated marketing communication”. Revista de Comunicación de la SEECI, no. 41 (November):183-84. https://doi.org/10.15198/seeci.2016.41.183-184.
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