Lack of truthfulness in advertising. The example of advertising of slimming products
Article Sidebar
Main Article Content
Abstract
Advertising is accused of lying on many occasions, but these accusations become more intense when it comes to announcements of slimming products. Throughout this article we will analyze some of these ads and analyze their ethical faults, as well as any harm they pose to society.
Downloads
Article Details
The Journal of Communication of SEECI recognizes and promotes copyright rights, as well as the need to disseminate knowledge in an accessible and equitable manner. Our journal operates under a Creative Commons License CC BY-NC 4.0, which allows authors and users to:
- Share and Adapt: Copy, redistribute, and adapt the material published in the journal in any medium or format.
- Attribution: Properly acknowledge authorship and provide a link to the license, indicating if any changes have been made.
- Non-Commercial: Do not use the material for commercial purposes without the express permission of the authors and the journal.
- Authors retain copyright and may enter into non-exclusive agreements for self-archiving, deposit, or distribution of the publisher's version published in this journal, including institutional, national, or international repositories, and personal websites.
References
Aznar, H. (1999) .Comunicación responsable. Barcelona: Ariel.
Código de conducta publicitaria. Página web Autocontrol. Consultada 20-1-2010 en http://www.autocontrol.es/pdfs/Cod_conducta_publicitaria.pdf
Ortega, E. (2004). La comunicación publicitaria. Madrid: Pirámide.
Saborit, J. (1988). La imagen publicitaria en televisión. Madrid: Cátedra.
Soria, C. (1999). Perspectiva ética en la información publicitaria. En Bonete, E. Ética de la comunicación audiovisual. Madrid: Tecnos.