Advertising as a culture transmitter

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Published: Mar 15, 2017
DOI: https://doi.org/10.15198/seeci.2017.42.131-135
Keywords:
Advertising - culture – values – society – capitalism - freedom

Main Article Content

María Teresa Pellicer Jordá
Universidad de Murcia

Abstract

The advertising is a fundamental instrument in the capitalist current system - present already in the majority of countries-, but also it has turned into a main piece into the creation, transmission and maintenance of the values that sustain the society. In this article we are going to study this question, analyzing the opinions of diverse authors about the topic and establishing a few conclusions that will show us the increasing importance of the advertising in the society

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How to Cite
Pellicer Jordá, M. T. (2017). Advertising as a culture transmitter. Revista de Comunicación de la SEECI, (42), 131–135. https://doi.org/10.15198/seeci.2017.42.131-135
Issue
Issue 42 - March 2017 -Year XXI
Section
Articles

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Author Biography

María Teresa Pellicer Jordá, Universidad de Murcia

Profesora en la Facultad de Comunicación y Documentación de la Universidad de Murcia
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