Social Networking and Media Groups. An Entrepreneurial Horizon and an Opportunity for Employment
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Abstract
Malleable to time, media groups have realized that communication leadership is also in the hands of those controlling opinion through social networking, Facebook and Twitter being prime examples as well as Tuenti, Google+, Linkedin, Instragram and Pinterest among others. This is the main reason why the media industry demands to be present in those social networks and modifies its organization and work systems in order to report the latest news, concern itself about the public’s suggestions and concerns, have contact with potential main customers and, above all, build a close rapport with the consumer. All this represents, from our viewpoint, an excellent opportunity for employment for our graduates in Communication Studies who must ignore neither the university institutions nor the students themselves if they want to take the lead in a more and more complex and competitive labor market.
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