The Concept of Science and Technology by Youth Media and Media Education in the ZMG

Abstract

Science, technology and innovation have a strategic role in economic growth, competitiveness and the integral development of countries. In the present study the image that young middle and higher education in the Metropolitan Area of Guadalajara, Jalisco, have of science, technology and innovation is analyzed, the image of the scientist, the matters of science and appropriation of it through various media, to promote and strengthen youth scientific and innovation culture. The method applied is quantitative , exploratory and transversal, the questionnaire developed under the Observatory of Science , Technology and Society Center for High Studies of the Organization of Ibero-American States (OEI ) was used, applying 1,200 cases students public and private institutions of higher average Guadalajara Metropolitan Area and secondary education, to avoid bias in the information sought to be representative samples balanced by gender, however we found slightly more participation of women in relation to men, this coincides with increased enrollment by women in Latin America, with preliminary results that mathematics is the subject that has more interest , but also more difficult among the students surveyed . As for the profession who wish to choose for your future, it was noted that remain traditional (law, administration and accounting); on the professional stage for young people, the investigator (a) or scientific (a) is in third place of their choice. This is indicative of the relevance of review strategies on how the scientific profession among young people is encouraged, and motivation that might have toward her.