Marti, promoter
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Abstract
Jose Marti was born as a writer because the word expresses its rejection of Spanish rule in Cuba. With newspaper advertising through the view orientation and unites Cubans to fight for independence. In fact, his first literary steps are simultaneous with its inception in revolutionary politics. Among his literary activities dominates his journalism represented by propaganda tinged political article. According to the audience it is directed, his speech must be unique and reiterated. It opens three fronts: one directed to the Cubans, one at the Spanish and other international actors. And uses two types of advertising: Consolidation, to maintain and reinforce existing attitudes and Conversion, to attract neutrals and friends. At his death, no one will be able to replace Marti in their propaganda.
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References
Martí, J. (1963-1973): 0. C. La Habana. Nacional de Cuba.
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Diario de Cádiz: mayo a octubre de 1895.