Patrocinio y mecenazgo: desde Cayo Cilnio Mecenas a nuestros días

Luis Felipe Solano Santos

doi:10.15198/seeci.1999.3.101-111

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Published: Mar 15, 2005

DOI: https://doi.org/10.15198/seeci.1999.3.101-111

Keywords:

Patronage, Corporate social responsibility, Philanthropy

Luis Felipe Solano Santos

Universidad Complutense de Madrid

Abstract

The present article offers the historical evolution of the Sponsorship and Patronage, from the figure of Key Cilnio Mecenas to our days, from three different perspectives: the principal patrons, the events or the most relevant actions and the regulation of the above mentioned activities on the part of the public power.

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How to Cite

Solano Santos, L. F. (2005). Sponsorship and patronage: from Cayo Cilnio Mecenas to present day. Revista de Comunicación de la SEECI, (3), 101–111. https://doi.org/10.15198/seeci.1999.3.101-111

Issue

Issue 3 - March 1999 - Year III

Section

Articles

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Author Biography

Luis Felipe Solano Santos, Universidad Complutense de Madrid

Profesor de Relaciones Públicas en la Facultad de Ciencias de la Información. Miembro del Consejo de Redacción de la Revista del Fórum Internacional de Comunicación y Relaciones Públicas. Autor de varios artículos científicos y de divulgación.

References

ANDRES, A. de J. (1993). Mecenazgo y Patrocinio. Madrid: Editmex.

ALBERTO PÉREZ, R. (1989). Estrategia publicitaria y de las Relaciones Públicas. Madrid: UCM.

COSTA, J. (1995). Comunicación corporativa y revolución de los servicios.

PARES I MAICAS, M. (1994). La nueva filantropía y la comunicación social: mecenazgo, fundación y patrocinio. Barcelona: Promociones y Publicaciones Universitarias

SOLANO FLETA, L. (1995). Fundamentos de las Relaciones Públicas. Madrid: Síntesis.