Journalists and teachers as knowledge transmitters

Abstract

Information Society is saturated. New technologies have provoked an informative excess that exceeds us. Mass media play his future. In this context, it becomes necessary a review of its social function. Educommunication promotes an education of the social media, in the school but also in the society; with special reference to the audio-visual communication due to the importance and influence that it acquires in the called ionosphere. Information, which final aim is the knowledge, is shared by communication and education professionals. Television, like powerful tool of socialization and acculturation can, and must, serve to promote an active, critical and participative society.