Marketing in tourism business: Analysis of demand in tourism meeting
Main Article Content
Abstract
This study is descriptive in nature and seeks to analyze the main factors influencing tourism demand Meetings called by both its importance nationally and internationally, as well as highlighting the need to adapt to a market, basic economics some countries, including Spain, increasingly specialized and highly promising prospects in the global economic framework.
The Meeting Tourism represents about 20% of international arrivals and is characterized by steady growth, showing high profitability and contribution to the development of related sectors. To analyze the nature of his claim, one must go back to its roots and origin of the tourism industry in general, and to establish the conceptual framework of this modality.Downloads
Article Details
The Journal of Communication of SEECI recognizes and promotes copyright rights, as well as the need to disseminate knowledge in an accessible and equitable manner. Our journal operates under a Creative Commons License CC BY-NC 4.0, which allows authors and users to:
- Share and Adapt: Copy, redistribute, and adapt the material published in the journal in any medium or format.
- Attribution: Properly acknowledge authorship and provide a link to the license, indicating if any changes have been made.
- Non-Commercial: Do not use the material for commercial purposes without the express permission of the authors and the journal.
- Authors retain copyright and may enter into non-exclusive agreements for self-archiving, deposit, or distribution of the publisher's version published in this journal, including institutional, national, or international repositories, and personal websites.
References
ANDREU SIMÓ, L., BIGNÉ ALCAÑIZ, E., FONT AULÉ, X. (2007). Marketing de destinos turísticos. ESIC. Madrid.
SANZ MARCO, Álvaro (2008). “Turismo MICE”. Disponible en: http://turismomice.wordpress.com/tag/el-patrimonio-en-relacion-al-turismo-mice/ (consultado 2/2/2008)
VV.AA. (2000). “Technohotel”. Disponible en