Semiotic analysis of Mozilla logo

Abstract

Logo-symbols (popularly known as logotypes or logos) form an autonomous code that lets talk about a general Visual Corporate Semiotics which specific Visual Corporate Semiotics are restricted to the former. Those Semiotics are developed by each of the companies and their meanings are constructed as symbols. Precisely, that considerable symbolic load determines the strong local character of the code and manifests the semiotic complexity of the code because of the difficulty of establishing a zero degree.

Each of these specific codes is set, therefore, as a semiotic weakly encoded, unstable and polysemous. Thus, the sense that is joined to the visual sign that represents the brand is only achieved with time and after a communicative effort developed by that brand. However, despite the location of such visual codes, there are a number of general indices which allow the existence of the Visual Semiotics to identify a corporate symbol as such and not as another kind of visual sign.