Communication as a strategic tool in the fashion industry

Abstract

Communication is one of the most important marketing tools used by designers and companies in the fashion industry. Everything they do has a critical role in the communication process: the message of the product itself, the price, the collection, styling, the parade, the presentation at the point of sale, the fair, the force transmitting information sales, etc. in fact, fashion and communicates the product itself.

For that fashion is accepted and consumed, it should be, first, known and followed, and this will only be possible if you know and communicate. Can not follow a trend or buy an item if the customer or consumer is not aware of the brand or product. For this reason, this study examines the communication tools in fashion, through which sector organizations will be able to communicate effectively and influence demand.