he animated advertising in Spain of the last years (From the 90s to our days)

Abstract

This article tries to analyze the existing relation (if it exists) between animation and the advertising world in the last years (from the decade of the 90s to the present day). For this reason we will analyze which is the trend that has been developing the animation world during the last years, from the point of view of production (me suena mejor, mira a ver si quiere decir lo mismo), to know what aesthetic values are the predominant ones, as well as the principal characteristics which define this industry in the last years. Later we will put in agreement these aspects with the advertising samples which have been elaborating throughout these years, without forgetting the reality of the advertising world, as well as the trends of the market. We will focus for this analysis principally on the Spanish reality (For this analysis we will focus, principally, on the Spanish reality), though not for this reason we will despise other aspects, as it can be the case of the animation of nature "animesco" ("animesco" type of animation) and its relation with the Japanese advertising world.