Clusters y redes empresariales en el contexto del turismo rural: la experiencia griega

Marios Soteriades

doi:10.15198/seeci.2010.23.85-117

PDF (Español (España))

Published: Nov 15, 2010

DOI: https://doi.org/10.15198/seeci.2010.23.85-117

Keywords:

Clusters, Networks, Rural Tourism, Greece, A case study

Marios Soteriades

TEI de Creta, Heraklion, Creta

Abstract

This paper aims to examine the determinants of successful clusters and business networks in rural tourism. International scientific literature suggests that clusters and networks are effective tools for management and marketing. We performed a case study with the aim to analyze and highlight the factors that have contributed to the formation and operation of three projects of rural tourism. Different aspects and dimensions of management and marketing have been examined. The end result to determine the factors that have been crucial to the success and make some recommendations / suggestions in regard to partnerships as rural tourism planners and managers of tourist destinations.

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How to Cite

Soteriades, Marios. 2010. “Clusters and networks in the rural tourism context: the greek experience”. Revista de Comunicación de la SEECI, no. 23 (November):85-117. https://doi.org/10.15198/seeci.2010.23.85-117.

Issue

Issue 23 - November 2010 - Año XIV

Section

Articles

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Author Biography

Marios Soteriades, TEI de Creta, Heraklion, Creta

Doctora en economía internacional y titular de una habilitación para dirigir investigaciones (HDR), es profesora titular en la universidad Paris-Est Marne-la-Vallée, donde dirige el polo de turismo, integrado por diversas titulaciones en torno al turismo. También es miembro del Equipo Interdisciplinar de Investigación sobre Turismo (EIREST - Equipe Interdisciplinaire de REcherches Sur le Tourisme) de l’Université de Paris 1 Panthéon-Sorbonne. Sus trabajos de investigación se centran en los clusters de turismo y en el atractivo de los territorios y de los destinos turísticos.

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