Clusters y redes empresariales en el contexto del turismo rural: la experiencia griega

Marios Soteriades

doi:10.15198/seeci.2010.23.85-117

PDF (Español (España))

Published: Nov 15, 2010

DOI: https://doi.org/10.15198/seeci.2010.23.85-117

Keywords:

Clusters, Networks, Rural Tourism, Greece, A case study

Marios Soteriades

TEI de Creta, Heraklion, Creta

Abstract

This paper aims to examine the determinants of successful clusters and business networks in rural tourism. International scientific literature suggests that clusters and networks are effective tools for management and marketing. We performed a case study with the aim to analyze and highlight the factors that have contributed to the formation and operation of three projects of rural tourism. Different aspects and dimensions of management and marketing have been examined. The end result to determine the factors that have been crucial to the success and make some recommendations / suggestions in regard to partnerships as rural tourism planners and managers of tourist destinations.

Downloads

Download data is not yet available.

How to Cite

Soteriades, M. (2010). Clusters and networks in the rural tourism context: the greek experience. Revista de Comunicación de la SEECI, (23), 85–117. https://doi.org/10.15198/seeci.2010.23.85-117

Issue

Issue 23 - November 2010 - Año XIV

Section

Articles

The Journal of Communication of SEECI recognizes and promotes copyright rights, as well as the need to disseminate knowledge in an accessible and equitable manner. Our journal operates under a Creative Commons License CC BY-NC 4.0, which allows authors and users to:

Share and Adapt: Copy, redistribute, and adapt the material published in the journal in any medium or format.
Attribution: Properly acknowledge authorship and provide a link to the license, indicating if any changes have been made.
Non-Commercial: Do not use the material for commercial purposes without the express permission of the authors and the journal.
Authors retain copyright and may enter into non-exclusive agreements for self-archiving, deposit, or distribution of the publisher's version published in this journal, including institutional, national, or international repositories, and personal websites.

Author Biography

Marios Soteriades, TEI de Creta, Heraklion, Creta

Doctora en economía internacional y titular de una habilitación para dirigir investigaciones (HDR), es profesora titular en la universidad Paris-Est Marne-la-Vallée, donde dirige el polo de turismo, integrado por diversas titulaciones en torno al turismo. También es miembro del Equipo Interdisciplinar de Investigación sobre Turismo (EIREST - Equipe Interdisciplinaire de REcherches Sur le Tourisme) de l’Université de Paris 1 Panthéon-Sorbonne. Sus trabajos de investigación se centran en los clusters de turismo y en el atractivo de los territorios y de los destinos turísticos.

References

BERNINI, C. (2009): “Convention industry and destination clusters: Evidence from Italy” dans la Revue Tourism Management. In Press. Corrected Proof. Available online 13 January 2009

BÉTEILLE, R. (2000): “Le tourisme vert” dans la Collection «Que sais-je», nº 3124,2ème édition.

BUHALIS, D. (2005): “Information and communication technologies for tourism” dans PENDER, L. et SHARPLEY, R. (eds): The Management of Tourism. SAGE Publications.Londres.

CANARD, F. et RAVIX, J.-T. (2003): “Qualités subjective et objective dans le tourisme: des labels au partenariat” dans SPINDLER, J. et DURAND, H. (éd.): Le tourisme au XXIe siècle. L’Harmattan. Paris.

CHASPOUL, C. (2000): “Les marques, un enjeu important pour le secteur du tourisme” dans Marques et labels touristiques dans Les Cahiers de l’AFIT.

EUROPEAN COMMISSION (2003): “Final report of the expert group on enterprise clusters and networks”. Disponible en: www.competitiveness.org/article/archive/14/.Accedé le 28 de Novembre de 2008.

FYALL, A. et GARROD, B. (2005): Tourism Marketing: A Collaborative Approach.Channel View Publications. Clevedon.

GETZ, D., ANDERSSON, T. et LARSON, M. (2007): “Festival stakeholder roles:concepts and case studies” dans la Revue Event Management 10 (2-3).

GETZ, D. et BROWN, G. (2006): “Critical success factors for wine tourism regions: a demand analysis” dans la Revue Tourism Management, 27 (1).

HALL, C.M. (2005): “Rural wine and food tourism cluster network development” dans HALL, D.; KIRKPATRICK, I. et MITCHELL, M. (Eds), Rural tourism and sustainable business. Channel View Publications, Clevedon.

HALL, C.M. et SHARPLES, L. (2008a): “Food Events and the Local Food System:Marketing, Management and Planning Issues” dans HALL, C. M. et SHARPLES, L.(Eds): Food & Wine Festivals and Events around the World. Butterworth-Heinemann,Oxford.

HALL, C.M. & Sharples, L. (2008b): “Future Issues and Trends: Food Events,Festivals and Farmers’ Markets” dans HALL, C.M. et SHARPLES, L. (Eds): Food &Wine Festivals and Events around the World. Butterworth-Heinemann. Oxford.

HITZ, M.; SIGALA, M. et MURPHY, M. (2006): Information and Communication Technologies in Tourism. Springer, New York & Wien.

KOKKONEN, P. et TUOHINO, A. (2007): “The challenge of networking: Analysis of innovation potential in small and medium-sized tourism enterprises” dans la Revue The International Journal of Entrepreneurship and Innovation, 8 (1).

LAZZERETTI, L. et PETRILLO, C. (Editors) (2006): “Tourism Local Systems and Networking Advances” dans la Revue Tourism Research (series). Elsevier. Oxford.

LEMMETYINEN, A. et GO, F. (2009). “The key capabilities required for managing tourism business networks” dans la RevueTourism Management, 30 (1).

MACKELLAR, J. (2006): “Conventions, festivals, and tourism: exploring the network that bids” dans la Revue Journal of Convention and Event Tourism, 8 (2).

MARSH, D. (1998): Comparing policy networks. Open University Press. Buckingham.

MICHAEL, E. J. (2003): “Tourism micro-clusters” dans la Revue Tourism Economics,9 (2).

MIDDLETON, V.T.C. et HAWKINS, R. (2002): Sustainable Tourism: A Marketing Perspective (3rd edn). Butterworth-Heinemann. Oxford.

NAISBITT, J. (1994) : Global Paradox. Nicolas Brealey, Londres.

NOVELLI, M. ; SCHMITZ, B. et SPENCER, T. (2006): “Networks, clusters and innovation in tourism: A UK experience” dans la Revue Tourism Management, 27 (6).

POON, A. (2002): Tourism, Technology and Competitive Strategies (4th edn). CAB International. Oxford.

PORTER, M. (1998): On Competition: A Harvard Business Review Book. Harvard Business School Publishing. Boston.

PUF, Paris et BHAT, S. (2004): “The role and impact of strategic alliances and networks” dans “Destination marketing: the development of www.purenz.com” dans la Revue International Journal of Tourism Research, 6 (4).

ROBERTS, L. et HALL, D. (Eds) (2001): Rural Tourism and Recreation: Principles to Practice. CABI Publishing. Wallingford.

SAXENA, G. (2005): “Relationships, networks and the learning regions: Case evidence from the Peak District National Park” dans la Revue Tourism Management 26 (2).

SHARPLEY, R. (2005): “Managing the countryside for tourism: a governance perspective” dans PENDER, L. et SHARPLEY, R. (Eds): The Management of Tourism.SAGE Publications. London.

SOTERIADES, M. et AVGELI, V., (2007): “Promoting tourism destinations: a strategic marketing approach” dans la Revue Tourism: an international interdisciplinary journal, 55 (3).

SOTERIADES, M. et VARVARESSOS, S. (2002): “Rural tourism’s planning into the framework of European initiative Leader Plus” dans lña Revue Archives of Economic History, XIV (2).

SPINDLER, J. (2003): “Introduction” dans SPINDLER, J. et DURAND, H. (éd.), Le tourisme au XXIe siècle. L’Harmattan. Paris.

STOKES, R. (2006): “Network-based strategy making for events tourism” dans la Revue European Journal of Marketing, 40 (5-6).

TINSLEY, R. et LYNCH, P. (2007): “Small business networking and tourism destination development: A comparative perspective” dans la Revue The International Journal of Entrepreneurship and Innovation, 8 (1).

WILSON, S.; FESENMAIER, D.; FESENMAIER, J. et VAN ES, L. (2001): “Factors for success in rural tourism development” dans la Revue Journal of Travel Research, 40(2).

YIN, R. M. (2003): Case Study Research. Design and Method (3rd edn). Sage Publications. Thousand Oaks.

Webgrafía

www.anher.gr

www.wineroads.gr

www.eurogites.org

www.guestinn.com

www.idinet.gr