"Tu voz": the song of campaign Cristina Fernández de Kirchner

Abstract

This work will try to track some of the aspects that make the acts of a candidate campaign, particularly additional devices used reinforce concepts, ideas, or simply reaffirm the candidate’s world view. Here there will analyze the song “Tu voz” by Abel Pintos used in the Presidential campaign on 2007 by Cristina Fernandez de Kirchner. I’ll try to see how cultural product gained a different significance in the context of the political campaign, the intervention in the structure of the feeling of Argentines and how they operated in the heterogeneity of different social groups.