Communication management in spanish non-profit sector

Abstract

Today's society is characterized by the existence of three sectors: the public sector, the private sector and the nonprofit sector, also called Third Sector. The third sector is a heterogeneous concept, difficult to sense. It consists of entities that do not have profit as the main objective, covering mainly two major branches: the social economy entities and nonprofits. The problem is that these entities are seen diffusely due to its lack of transparency and, in many cases, poor management of its communication. Among the nonprofits are NGO that are autonomous and independent of the level of governments and nonprofit devoted its resources to finance projects undertaken in the field of development cooperation, to solve the growing problems of equity, poverty, social exclusion and environmental destruction, among others. This research aims to assess the field of Social Economy and communication management as a strategic tool. Good management of communication for these entities will achieve public support for an activity, cause, movement or institution, thereby achieving the goals and objectives proposed.