SANZ-MARCOS, P. Brand management and consuming tribe. A study applied to the spanish surf brands. Revista de Comunicación de la SEECI, [S. l.], n. 51, p. 17–41, 2020. DOI: 10.15198/seeci.2020.51.17-41. Disponível em: https://www.seeci.net/revista/index.php/seeci/article/view/571. Acesso em: 3 jul. 2024.